Faisal, a young entrepreneur and e-sports enthusiast from Riyadh, was passionate about sim racing. He saw the gaming scene exploding in his country, fueled by high disposable income and a deep love for car culture. But he and his friends faced a frustrating gap in the market: they either had to use flimsy, unstable steering wheel stands or import extremely expensive, professional-grade cockpits from Europe.
His vision was to create a high-quality, rigid, and beautifully designed racing cockpit priced accessibly for the serious gamer.
The Challenge: The Power Source Problem
While a motorcycle frame could be built locally, the heart of the vehicle—the battery pack—was the single biggest challenge. To be a viable tool for a delivery driver, the battery needed to be:
Long-Range: Capable of lasting an entire 8-10 hour shift.
Durable: Able to withstand thousands of recharge cycles.
Lightweight & Safe: Easy to handle and built to the highest safety standards.
The local market could not provide a battery that met these demanding specifications, creating a critical bottleneck for Sofia’s vision.
Our Process: Your High-Level Technology Sourcing Partner
ProtoFlow acted as Sofia’s strategic technology sourcing partner, focusing on the single most critical component of her product.
1. Product Definition Lab: Defining the Power Core
Our process began with a deep dive into the specific needs of commercial delivery drivers.
User Analysis: We analyzed data on the average daily distances traveled and the charging opportunities available to drivers in Bogotá.
Technical Specification: The data was clear: the business hinged on delivering a battery with a long, reliable range. We worked with Sofia to define the exact capacity, power output, and lifecycle requirements for the battery pack.
2. The Supply Chain Refinery: Connecting Expertise to Need
Our key role was to bridge the technology gap between Colombia and China.
Identifying the Right Partner: We leveraged our deep knowledge of the battery industry to connect Sofia with a world-class, NASDAQ-listed supplier: CBAK Energy.
Specifying the Perfect Component: We worked directly with Sofia and CBAK’s engineers to select the ideal cell for her application—one of CBAK’s Large Capacity LFP (Lithium Iron Phosphate) cells from their LEV (Light Electric Vehicle) series, which are specifically designed for this exact purpose.
Co-developing the Battery Pack: We managed the project of designing the custom battery pack, integrating CBAK’s cells with a sophisticated Battery Management System (BMS), and creating a durable, safe housing for the final product.
3. The Go-to-Market Launchpad: A Brand Built on Reliability
The marketing strategy was focused on proving the product’s core promise of reliability.
Partnering with a Delivery Fleet: The launch strategy was to partner with a local delivery company in Bogotá, providing them with the first fleet of electric motorcycles for a real-world pilot program.
Data-Driven Testimonials: We advised Sofia to use the data from this pilot program—showing the massive savings on fuel and maintenance—to create powerful, data-driven testimonials from real drivers.
The Result: Powering the Gig Economy
Sofia came to us with a powerful vision to solve a local problem. ProtoFlow provided the high-level technology sourcing and supply chain management to solve her single most critical challenge. She now has a world-class product with a reliable power source, ready to empower thousands of drivers and transform the urban logistics landscape in her country.
